Marketing is an integral component in the growth of any business. Similarly, to grow your practice as a physician, you need to have an effective and functional healthcare marketing strategy in place. Most practitioners are not too familiar with the concept of modern marketing, which often results in them making medical marketing mistakes. These mistakes have the potential of 'breaking' your healthcare marketing strategy and, consequently, suppressing your practice's growth.
Below are some of the most common medical marketing mistakes made by doctors. Keep reading to check whether you're making any of them and follow our easy instructions to overcome them.
Your Website Lacks Optimization
An aesthetically pleasing look is not enough to make your healthcare webpage a successful one.
In order to get found easily, to attract attention from new patients and drive traffic towards your website, optimization is necessary. An optimized website will allow your webpage to be found quickly by search engines, such as Google, and encourage normal visitors to convert.
Improved search visibility will prevent your website from being 'forgotten'. If you do not work on optimizing your website, search engines will not display your practice as one of the top search results to new patients.
Do your research, don't just work on mere instincts and assumptions. With suitable help, you can create optimized websites that will definitely work in your favor.
You Are Promoting Services & Specialties Without Associating Them To Actual Solutions
The message that marketing mediums carry on to your audience will make the difference. Patients are constantly searching for solutions online, not providers. On average, 8 out of 10 searchers look for solutions and information rather than an actual provider.
You, as a modern-day healthcare provider, need to convey the most useful and valuable message to your target audience: 'We are here to solve your problem'. Solutions will intrigue new patients, pave the way for quality lead generation and ultimately increase your chances of earning appointments over the Internet.
These solutions will also add value to the quality of your services and specialties in the eyes of visitors.
You Aren't Making Blog Posts
Blogging is, undoubtedly, one of the greatest marketing tactics of a successful healthcare marketing program. It will help you in providing old and new patients with details of your specialty in a comprehensive manner. Informing new patients is key on your road towards growing your practice.
Blogging smartly will impact your search visibility and ranking on famous search engines positively, enabling your prospective patients to find you easily. Adding more pages to your website will allow you to associate relevant keywords to it, which directs good quality traffic your way.
Create a blogging plan before getting started-a frequency schedule, topics related to your specialty, FAQ, keywords, etcetera-with the aim of making things easier for your patients. Commit to your plan and blogging schedule to make the most out of this marketing tactic.
You Treat Marketing As An Expense
Most medical practitioners make the mistake of treating marketing as expense and avoiding marketing expenditure. However, you need to change your perspective and start thinking of it as an investment. Investing in healthcare marketing will produce maximum results that will assist you in achieving your overall goals.
Unlike other investments, this one will not spread risk, but will instead compound success for your practice.
You Aren't Updating & Maintaining Your Online Directory Profiles
It is common today for health providers to be listed on several online directories, such as Google My Business and Vitals. While it's important for your practice to be listed online, it is equally important for you to update and claim these profiles to make sure that they contain accurate information.
Being listed accurately and consistently on all platforms will make it easier for new patients to find you online, because search engines use reputable online directories to 'build' your practice on the Internet.
Make sure you take some time out to manage your online profiles every once in a while.