Google reviews have been quite underrated and underused by both B2B and B2C businesses in the past. But in today’s world, where your potential customers are highly influenced by what others say about you, businesses across all sectors have realized the importance of having Google reviews (positive ones, obviously). They are an important part of your healthcare marketing efforts that contribute to your organic results and your chances of being a part of the ‘local pack’.
They’re even more vital now, because Google does not require users to have a Google+ account in order to leave local reviews. Having more Google reviews would definitely help you in attracting new patients to your website.
Here is an all-in-one solution; some of the best ways through which you can easily get Google reviews.
Create a personalized reviewing experience for your old and new patients
Take the time out to develop somewhat unique emails for each of your patients. Adding this pinch of personalization will make your targeted audience feel important and valued, helping you achieve your healthcare marketing goals.
Ask for reviews
Most medical practitioners hesitate in asking both their old and new patients for reviews. You won’t know how it will turn out until you go ahead and ask. In most cases, asking helps in landing reviews. However, you need to make sure you don’t pester your patients during the process.
Use multiple platforms
Making the most out of every touch-point will be key here. Ask your patients kindly for their feedback through every platform they try to reach you at. Use posts on social media platforms, direct in-office/clinic communication or reminders extended whenever any patient tries to call or message you.
Let your patients know how they can leave reviews
One of the damaging barriers between you earning a review for your medical services, as a medical practitioner, is that patients simply do not know how to give you one. Counter this obstacle and tell your patients how they can do it. Have printouts on your desk/walls or even consider dedicating a blog post on this matter on your website.
Keep it simple
When asking for reviews or educating patients-especially new patients-on the reviewing process, make it a point to keep everything precise and short. Use hyper-linked text with bullet-point instructions to allow easy comprehension and quick reading.
Respond to every review
The responses you will send your patients’ way will, again, make them feel valued. Your response will have a psychological effect on your patients, inclining them towards leaving regular and true reviews in the future.
Although offering incentives for reviews is against the review policy, this method can still be used in a very mild and subtle manner. The key here is not overdoing it. Occasionally offer discounts (not too high) in exchange for a review, regardless of its quality.
All of these above-mentioned ways can surely help you in increasing the in-flow of review. At DearDoc, we offer our clients a review generating product that sends an email & text to patients, asking them to write reviews for doctors. It can prove to be a great contributor to your healthcare marketing strategy and might just really prove to be your all-in-one solution in this regard!