With the wide variety of marketing tactics and lead generation channels, it can be difficult to determine which lead generation sites and channels to use, how much you should pay to get new patients, and how to effectively plan out your practice’s lead generation strategy to make sure you’re hitting a positive return on investment.

To help you better understand the current state of lead generation strategies and channels for optometry practices, we put together this guide that explains lead generation from an optometry practice owner’s standpoint. Be sure to download the free 5-step lead gen checklist at the end.

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