10 Easy Ideas to Improve Patient Experience
December 8, 2022
According to research by Backlinko, only 0.78% of Google users click on results from the second page of Google. If your healthcare brand isn't ranking on the first pages, then you're missing out on a ton of traffic!
Search engine optimization is the key to increased online visibility, more website traffic, and high-quality leads. Unfortunately, when it comes to medical SEO, most healthcare providers have more questions than answers. With Google's ranking algorithms changing often, you need to be on top of your game to rank higher. We've compiled the most frequently asked medical SEO questions to help you appear on the #1 page of search results.
Local SEO increases your business's online visibility within its physical location. About 46% of all Google searches are usually looking for local information, so it's important that your brand is among the top-rated businesses locally.
Internet users also use the 'near me' option a lot to narrow down their search results. If your healthcare practice is among the top practices, you'll gain many potential repeat clients.
The good news is that most of the local SEO practices are free. They include;
You should also optimize your brand for voice search and create content around local news.
There are 2 main reasons why this could be happening;
The best way to solidify your rankings with your brand name is to ensure that you continually work on your SEO. You should also use keywords that your customers are actively using to look for your services.
Analyze the websites that appear before your own and identify the aspects that give them a cutting edge. It could be faster load times, more content, a great user experience, or an interactive site. While you cannot copy their content, it's okay to borrow a leaf from them.
A study by Google revealed that a whopping 83% of online users looked up products and services online before visiting the business's physical location. Online users are looking for convenience; they want to find out all they can about a brand before making the final decision. If your business is ranked highly on search engines, your online discovery will also increase.
Other benefits of SEO include;
SEO is also a great PR tool and shapes the way customers view and interact with your medical practice.
If you already have an SEO strategy in place, but your rankings aren't improving, it could be that;
It could also be that you just started implementing your SEO strategy, and it hasn't taken effect yet.
On-page SEO is all about optimizing the content on your website so that it can rank higher.
Some of the best on-page SEO practices include;
Off-page SEO, on the other hand, involves the actions you take outside your brand materials to support your rankings. Some of the off-page medical SEO techniques you should use include;
Use both on-page and off-page SEO tactics as they complement each other.
The effects of medical SEO aren't instant. It takes a while for Google bots to analyze your website content and index your site. On average, it takes anywhere between 4months to a year to start seeing results.
To determine whether your strategy is working or not, you should consider metrics such as
The trick is to focus on the metrics that are most important to your medical practice.
Search engine algorithm keeps changing, and it's difficult to keep up with new developments. Currently, there are more than 200 ranking factors used by Google.
There are, however, several factors that impact your rankings, including;
Search engine bots also consider social signals, so ensure your social media profiles are well optimized.
Implementing medical SEO strategies will increase your online visibility and ultimately drive customers to your physical healthcare center. You should, however, note that SEO strategies take a while to reflect, so you need to be patient and consistent for the best results.
Are you having a hard time creating an effective SEO strategy? DearDoc provides full-range SEO services to healthcare practitioners! Contact us today for an engaging consultation on how we can improve your rankings:
Would you like to learn even more about SEO? Download our Ultimate Guide to Search Engine Optimization (SEO) for Medical Providers and discover how to boost your website rankings and increase discoverability.