What Really Matters with Search Engine Ranking
Updated: Sep 13
There is no denying that in order to generate success or grow your practice, you need to be found easily. In fact, according to searchenginewatch.com, a third of all search traffic goes to the top listing for a search engine results page!
That's a massive upper hand over the competition, right?
This means that the higher you rank in a search engine result list, the more likely it is that you attract new patients. In a world that is dominated by the internet, ensuring that you rank in the top results is one of the most important aspects of your business. So to help you out on your search result listing improvement, we've put together a list of 3 wins you can incorporate into your website to help improve your chances of being found!
WIN 1: Keep your website content relevant Search engines are in the business of providing the best search results for their users. In order to play into their favor, be sure to provide all the info you believe a patient would hope to find quickly once they are actively searching for the types of services you offer!
WIN 2: Always maintain correct information Google and other search engines use the quality of the information you provide to determine how high up to rank your site. Thus, any and all pieces of information, no matter how big or small, will impact your accessibility on the internet massively. It is imperative that you keep your record clean, clear and precise.
WIN 3: Provide access to reviews and other customer testimonials on your site Search engines use web crawlers to find and report back all types of information available from various channels that help determine your ranking on the search engine results page.
By incorporating your reviews and testimonials onto your website, you are providing these data collectors with rich and relevant information that can influence where you land.
We hope you found these tips helpful...now to improve your search results ranking!
We understand that while this sounds like an easy task, it can be quite daunting. Here at DearDoc, we offer free consultations to help you along in your practice growth journey.