DearDoc is transforming how patients engage with doctors by introducing innovative technology in practices everywhere. Doctors are juggling a lot - our technology allows them to take a step back, breathe, and focus on what they do best - care for patients.

We're serving thousands of doctors since our founding in 2018. Along the way, we cultivated an incredible work environment — where people love to come to work everyday.

We are looking for a Demand Generation Manager with a proven track record of generating growth. Our marketing team has high growth goals, and this is a great opportunity to come in and make a large impact. Overall, we are looking for a detail-oriented and innovative mind with strong problem solving, communication, and project management skills to own growth marketing.

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Responsibilities

• Design and implement lead generation campaigns to achieve marketing goals
• Monitor and report on campaign performance, from top of funnel through bottom of funnel; ultimately will rely on data to optimize campaigns over time
• Manage after-sale customer revenue efforts, including a referral program or customer upsell campaigns
• Oversee events strategy (in-person and online) if necessary; may include conferences, webinars, and hosted events.
• Manage the lead lifecycle, buyer personas, lead nurturing, and marketing reporting
• Manage and implement account-based marketing and other audience segmentation strategies
• Oversee paid and organic social, search, and display marketing programs to achieve measurable results; may work with team of vendors
• Establish, track, and improve response rates, conversion rates, pipeline, and ROI.
• Work with Marketing Director to create quarterly plans, analyze marketing generated results, and implement action plans to make improvements.
• May assist with projects related to sales or business development as needed.

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Qualifications

• Over 3 years of experience in results-driven, multi-channel B2B demand generation marketing.
• Provable success in developing and executing lead generation and pipeline-building programs across a vast range of strategies.
• Strong experience with marketing automation software (ideally Hubspot), Salesforce, and Google analytics and ads; SEM experience is a plus.
• Exceptional project management and presentation skills, both in person and online.
• Traits include being data-driven, detail-oriented, collaborative,
• Verifiable lead generation results and proven track record with campaign implementation, social/search/display ads, webinars, gated content, and/or email nurturing; will be asked to show campaign plan and results
• BA/BS degree or equivalent work experience.
• Experience with Account-Based Marketing is a plus

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