10 Easy Ideas to Improve Patient Experience
December 8, 2022
Here's an interesting fact; the first chatbot dates back to 1966 when Joseph Weizenbaum created a program designed to mimic human conversation. This makes chatbots older than the internet! However, it wasn't until the peak of the technology revolution that brands began adopting chatbots. In fact, Facebook only allowed the developers to integrate messenger with chatbots in 2016. Since then, plenty of industries use them to supplement support operations and reduce costs, and the healthcare sector is one of them. Here's a quick overview of how chatbots are being used for healthcare marketing.
According to CNBC, the healthcare industry is well-positioned to leverage the benefits of chatbot technology. This is because medical professionals handle a huge chunk of human interactions, which can be overwhelming.
As AI technology advances, the chatbots' ability to handle healthcare queries will rise to a whopping 75% and cater to more complex areas such as analysis of mental health. This will enable healthcare professionals to run various ads and allow the chatbots to respond to customer queries and drive conversions. The best part is that you'll save up to $0.70 per interaction.
Studies have revealed that most customers prefer chatbots due to their 24/7 availability. This is why you should include conversational marketing in your marketing strategy. Online users are often impatient, and any delays could drive them to your competition.
For instance, if you run an ad on discounted medical services and a potential client responds to it at night, they'll have to wait for your response in the morning. When you, however, integrate chatbots in your marketing campaigns, the client will receive instant responses, increasing your chances of conversion.
Getting hundreds of leads doesn't count if none of them is going to convert into a paying customer. According to a survey, 35% of customers get frustrated when services feel impersonal. With AI chatbot technology, you're able to collect customer data 24/7, especially on people that interact with your website. You can then identify the services they are most interested in based on their website and chatbots interactions.
Using this information, you'll be in a position to create personalized ads that your customers will be willing to interact with. This will result in high-quality leads, ultimately increasing your conversion rates and reducing advertising costs.
One of the main reasons why healthcare professionals were reluctant to adopt chatbot technology previously was its inability to handle chats to completion. In 2017, they could only handle 20% of conversations from start to finish. This made them an unprofitable investment since agents still handled 80% of conversations. According to current data, however, technological advancements have enhanced the abilities of chatbots, and they can now handle up to 68.9% of all chats. This is a whopping 260% increase!
With these enhanced capabilities, the chatbots can handle most of the leads from your marketing campaigns without requiring an agent's help. This makes it possible for them to be the first point of interaction that customers have with your brand, while the support team can swoop in when the clients are ready to convert.
According to statistics, the greatest expenses that medical facilities in the US incur are wages and benefits. You have to hire multiple professionals to handle customers in all stages of the buyer cycle. With chatbots, however, the number of human resources you require significantly decreases.
Research reveals that chatbots will save the healthcare sector over $8 billion every year by reducing the amount of time people spend on customer support and service inquiries. They will dramatically cut down the interaction and response times with clients on social media and via calls, saving you billions of hours by 2023.
You can then channel the amount of money saved towards targeted marketing activities that will drive more customers to your facility.
In the past, organizations were reluctant to adopt chatbots because they sound 'computerized' and lack a human touch. Research has, however, revealed that people value efficiency over personality. They want assurance that they will get the assistance they need within the fastest time possible when they reach out to your organization.
Unlike humans, chatbots are more efficient because they're available 24/7 and send quick replies. Their ability to also handle complex queries gives them a competitive edge. This ensures that every time you run marketing campaigns, the chatbots can handle most of the queries when you're unavailable. The end result is a higher lead generation rate because they will be providing solutions to your customers when they need them most.
Customers are now more receptive towards chatbots which makes them a valuable marketing tool. Only 12.8% of people have reported a negative experience with chatbots which means that if you use them in healthcare marketing, most of your customers will be willing to interact with the marketing materials.
The use of Chatbots in healthcare marketing is rising, and it's not hard to see why. They bridge the gap between doctors and clients by answering common questions, booking appointments, and qualifying leads. Chatbots also collect patient information and handle insurance queries.
Most recently, the use of chatbots in the healthcare industry has now grown to include marketing. Unlike product promotions, service industries have to run highly targeted ads to get qualifying leads. With chatbots, you can use the patient data collected to personalize ads and increase your conversions.
Would you like to integrate chatbot technology into your 2021 marketing? We help healthcare professionals leverage innovative technology to provide better services to their clients. Contact us today and get a practice growth consultation from DearDoc:
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