10 Easy Ideas to Improve Patient Experience
December 8, 2022
Social media has become an increasingly important way for people in many industries to communicate with their client base--and the medical field is no exception. As a medical care provider, you may find yourself wondering how to best make use of your social media accounts to connect with your patients, share information, and improve your reach so that you can more easily find other potential patients in your field. These strategies can help you achieve those critical goals.
As you share information on social media, keep in mind that it's not just about actively marketing your practice. Instead, focus on sharing information that might be useful to your target audience. If you're a pediatrician's office, for example, you might want to share information about how to protect kids during cold and flu season or what type of sunscreen parents may find most helpful and useful. If you're an allergist's office, information about helpful allergy-fighting tips could benefit your patients. Keep your posts clear and insightful.
As a physician, you already know that every patient is different. You do not want your social media pages to contain specific medical advice, since that advice might not pertain to the people who are reading those posts--and you do not want to risk legal liability coming back on you later if something goes wrong. Instead, focus on providing information that your patients will find valuable without offering direct medical advice. Invite patients to come in for a consultation or appointment if they have specific questions about the information you have shared, the services you offer, or the things they need to know to keep themselves and their families as healthy as possible.
Many people suffer from anxiety regarding medical care. They may find themselves nervous and uncertain about visiting, especially if they're looking for a new doctor, considering an optional procedure, or dealing with significant medical issues. To help alleviate some of that anxiety, use your social media platforms to invite patients--virtually speaking--into your office. Try:
Sharing information about your staff, your office, and your policies makes your office seem less intimidating to many of your guests and can help alleviate anxiety.
HIPAA protects against the sharing of private patient information in any setting, including online. When you post on social media about your medical practice, it's important to keep those policies, as well as the individual policies from your business, in mind. To help protect your patients, make sure you're following these critical guidelines.
Consistency matters on social media just like it does in your medical practice. Your patients want to know what to expect when they interact with you. If they come into your office once and get seen immediately, only to come back for their next visit and spend hours waiting for you, they'll be less likely to trust you in the future. Likewise, posting consistency on social media can help build patient trust and raise awareness of your business--not to mention increasing the odds that patients will see your content, since if you post infrequently, it may be hard to break through social media algorithms and get your content out there.
To make this easier, try having a content plan that lines out what you plan to post and when you want it to go live. Schedule posts in advance when possible. While it's certainly fine to adapt or change your posts when necessary to fit current events--for example, many medical practices changed their posting schedules and calendars during the pandemic--you should have an idea of what you want to post and when you want to post it set out well in advance.
If you're marketing a pediatric practice to parents of young children, you may find that Facebook is the ideal place for your audience. On the other hand, if you're marketing to younger people themselves, you may find that you're more likely to find them on Instagram. Get to know your target audience and their social media habits so that you can more effectively design as strategy that will help you reach them.
Social media marketing can be a time-consuming practice if you're trying to handle it in the office--and chances are, your staff already has more than enough on their plates. Working with a social media marketing provider like DearDoc that understands your unique needs as a medical care provider, how you can best achieve your social media marketing goals, and what you need to do to reach your target audience to make it easier to set your goals, meet them, and continue to see improvements in your practice.
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