How to Grow a Dental Practice: 6 Strategies that Work
Dentists who want to grow their dental practices in 2022 must focus on offering quality care, building relationships with existing and potential patients, and staying up-to-date on the latest technologies. In this blog post, we'll discuss some of the best ways to achieve growth for your practice efficiently. Keep reading for more strategies and marketing ideas.
6 Strategies to Achieve Dental Practice Growth
One of the essential parts of growing dental practice is equipping your team members with the tools and training needed to succeed.
Here are 6 proven strategies to grow your dental practice:
Improve your online presence, online reputation, and online reviews
Offer more services than just dentistry and delight your new and current patients with a better patient experience
Invest in dental care marketing
Increase patient base and loyalty with additional patient perks and higher-quality service
Work on building your team's productivity, communication, and morale
Add new revenue streams through ancillary products and services
Building A Team of Experts
The first step to growing your dental practice is to grow your team. At DearDoc, we've found that the first step to growing your dental practice is hiring qualified people. You need professionals excited about providing excellent care and have experience in dentistry or medical care to grow with the practice. A standard process to train and reward your employees will also help with your employee retention.
Hiring more team members is a big part of many firms' dental practices growth. However, it can be tough to know how to hire your first team member, and it's even more difficult when you're trying to keep up with the number of patients that it takes to find success as a new dentist.
Finding the Right Team Members
One way to find and hire the best team members for your firm is by setting up an account with a great recruiting agency to understand your unique hiring needs.
Before you start looking, get clear about what exactly it is that you're looking for in a new team member. For example, do you need someone for a front desk position, a hygienist, a marketing specialist, or someone who can help with oral surgery procedures?
Hiring new staff is one of the best investments you can make in your dental practice, so take your time and hire right! Offer competitive pay, benefits, and equity options to help you attract top talent.
Check out our blog post on hiring for your dental practice and apply these simple steps to finding the right new team members.
Tips to Grow Your Dental Practices
To grow a dental practice, you can't sit back and expect things to grow on their own.
Instead, you'll need to make strategic investments and take significant steps to grow your practice.
Luckily, advances in marketing technology make it even easier for dental practices to grow year after year by doing things like:
In dental marketing, having a comprehensive marketing plan is essential to growing your practice.
With advances in technology making it easier than ever to generate new patients for your dental office, you'll want to make sure that you're getting the most out of every dollar you spend on dental marketing.
A dental practice website is one of the best ways to generate new patients online. You'll want to make sure that your site also includes a blog so you can reach out to potential new patients and provide helpful information that they might not find elsewhere.
A great way to do this is by connecting your blog to social media networks like Facebook and Twitter so you can help connect with potential new patients in a more effective way.
Alternatively, you can go for a dental marketing service to market your services. To find the right focus for your marketing efforts, consider these tips.
Look for a dentist marketing tool or service that can offer turnkey dental marketing packages that will automatically generate new patients for you.
You'll want to find a marketing tool or service that has access to the same technological advancements as your dental practices. So that they can offer practice management solutions and marketing strategies to fit your needs.
Manage and track your marketing campaign performance and identify which strategies work to recreate successful tactics.
Using Google ads and other digital marketing methods to generate new patients while continuously refining the ad campaigns to get better results.
Rebranding your dental practice with a new logo, website, and print ads to grow your practice by making it easier for people to remember and find you online.
Don't forget to interact with existing patients with follow-up emails to keep them coming back. Consider offering them incentives or a better pricing promo and encourage patient referrals.
Use Search Engine Optimization to grow your website traffic. Consider investing in content marketing and creating blog articles to educate patients.
Dental Lead Generation
Use a lead generation system to grow your dental practice using pre-screened referrals from dozens of websites that are interested in hearing about your service. Know your dental patient demographic and their persona. Identify your top lead generation channels and online platforms where your patients are at and target them there.
Digital Practice Management
Investing in cloud-based software solutions to grow your dental practice by making it easier for your team to stay up-to-date on best practices and leverage their time more effectively. Streamline your process of scheduling appointments, sending patient reminders, and following-up messages to have your patient write you a positive review. You can simplify these steps with a cloud-based growth platform like DearDoc that’s designed to help dentists grow their practice.
How to Get and Keep More Patients
Dentistry is evolving rapidly, meaning the services you offer must also evolve if you want to keep up with your patients.
Here are some ways to grow your dental practice by expanding the services you offer:
Add an oral surgery component to your general dental practice so you can take care of all aspects of a patient's oral health needs in one place.
Offer teeth whitening so you can help your patients achieve a brighter smile.
Add cosmetic dentistry services like porcelain veneers, dental implants, and bonding to create that perfect smile.
To keep up with the rapidly changing pace of dentistry, you'll want to find new technology that can help you stay on top of changes. Are customers still giving you phone calls to book an appointment? If so, consider using an AI Chat to allow online booking that'll make patient communication much easier.
Do You Intend to Expand Your Dental Practices to New Locations?
Expanding a dental practice into a new location can be challenging but also rewarding and exciting.
Here are some simple steps to take to expand your business:
List the reasons you want to expand—are you looking for more patients? Do you want to hire more team members? This will help you set the goals for your expansion.
Find a new location that can be your new home to another dental office.
Hire a great architect to design your new space, then find a local contractor that can do the work.
Start marketing your new dental practice in the same way you've been marketing your original location—with ads online and offline, connecting with patients through word of mouth, etc.
Where do I Begin?
As a dental practice owner, knowing what to focus on first is the tricky part. At DearDoc, we’re a cloud-based platform designed to help dental practices grow smarter and work simpler. With tools like AI Chat, SEO optimization, and Website Builder, we help you get more patients and create a better patient journey. Contact us today!
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