10 Easy Ideas to Improve Patient Experience
December 8, 2022
Medical Spa is one of the fasted-growing industries in the US. With growth comes competition, so it’s crucial that you have a bulletproof marketing plan for your MedSpa practice to stand apart from your competitors.
This article will unveil all the medspa marketing secrets from how to craft a killer email marketing strategy to leveraging Facebook ads to attract potential patients.
Let’s get to it.
Marketing, whether digital or in-person, showcases your brand to the world and provides them with a story behind your practice. Without any sort of marketing, your medical spa practice will miss out on massive opportunities.
Because medical spa practices are relatively new, it’s critical you get your foot in the door to make a name for yourself to start gaining traction.
But, let’s face it, everyone and their grandma now uses at least one social media platform. Not only that, but email marketing and content marketing are amongst the top ways to convert potential patients into life-long customers.
Digital marketing continues to showcase your medspa business and connect with your target audience even when you’re sound asleep at night. By incorporating one or many digital marketing tactics, you can grow and scale your medspa business quickly (and cost-effectively).
Digital marketing can be overwhelming, especially if you’re just starting out so let’s take a look at some top marketing tools to help expand your medspa practice.
So you have a website, but is it converting customers? Long are the days you post a blog and hope that all your new customers flock to it. Incorporating a strong SEO (search engine optimization) plan will ensure your content is on its way to the first page on Google.
SEO is a complex subject but to keep it simple here are some simple ways you can increase your site’s rankings (without hiring a medspa marketing agency):
SEO is for a long-term marketing strategy and takes time, skills, and resources to execute. Aside from SEO strategies, there are other ways to set up your medspa website to captivate new patients.
Include AI Smartchat features as a way to seamlessly connect with your target audience— no matter the time or location. This is a personalized and responsive way to answer their questions, while you’re busy tending to patients. This can save your medspa business lots of wasted time answering the same repetitive questions, while that energy can be used elsewhere.
Another promising way to convert new patients who’re on the edge about your medspa services is by building in a testimonial display or a review generator so that new patients get the social proof they need to make an easy decision.
Last but not least, another killer way to optimize your medspa website is to set it up in a way that’s visually appealing and easy to navigate. It has been said that 75-80% of patients make their decisions about a practice’s credibility based on the visual design of their site (source).
What’s more, an astounding amount of new patients book their services via mobile, so optimizing your website for mobile is critical for the success of your medspa business.
Your website is essentially the digital home for your company, while email marketing helps drive people there. Let’s talk more about that.
Aside from your website, your email list is the only digital space you own. What we mean by this is, if Instagram fizzles tomorrow, you wouldn’t be able to access your 1,388,987 followers. However, you would still have your email list. Therefore, focused attention should be implemented to setting up, growing, and scaling your email list.
First things first... find the right email provider for you. For instance, ActiveCampaign focuses on email marketing whereas GetResponse offers more advanced features if you’re ready to scale your medspa business. Reflect on what stage you’re at in your business and which features matter to you to start off on the right foot.
Next up it’s time to get organized. The way you organize your email marketing list will make or break you. Here are some questions to consider when organizing your list:
Here’s an example of how you can utilize information on patients to provide them with the best offers/content:
Say you’re a medspa business that focuses on facial, specifically microblading, microdermabrasion, and micro-needling. You can craft 3 separate email marketing campaigns for each area of interest and overlap them with information on how many times each patient has come to you for said service. So, patients who have come to you 3 or more times this year for microblading will get a different campaign compared to micro-needling patients who’ve come to you once this year.
In this way, you’re giving them exactly what they need at exactly the right time.
Other areas to focus on with your email marketing effort include a well-thought-out welcome email sequence that introduces who you are and what you do, timely reminders for patients who have upcoming appointments, and engagement campaigns for those who forgot you exist.
At this point, you’ve got all your ducks in a row with your optimized site and organized list so it’s time to think about paid advertising.
Now before you start on this road, we’ll reiterate that you’ve taken the proper steps to optimize your medspa website and email marketing. Without this core backbone, paid marketing won’t do you any good.
If you don’t know what you’re doing pay-per-click, Facebook ads or any other type of digital ad can easily burn a hole in your wallet. So these tips and tricks will give you just what you need to strategically execute paid marketing for your lead generation.
Paid ads come in all shapes and sizes from Facebook ads to Google Ads, so start by focusing on one. Think about where your audience mostly hangs out and what your paid ad budget is. Google ads might reach a wider audience who are looking for specific products whereas Facebook ads offer more targeted ads to people based on their interests.
When first starting, Google ads might bring in quicker results while Facebook or Instagram ads might take a while longer but eventually get narrowed down to pinpoint your most primed target audience.
At the end of the day select the platform where your target audience mostly hangs out.
Here’s a quick breakdown for each paid ad platform:
Now, onto Facebook Ads.
Every year Facebook Ads get more intuitive leaving you with a greater chance to reach the most optimal patients. Set your Facebook ads up using these 10 easy steps:
Ultimately, whatever type of digital advertising you go with, it’s all about testing to see what resonates, tweaking it, and then reapplying it. Be patient, track your insights, and hire a professional if you’re overwhelmed (after all, this is an entirely different job!)
Social media is a brilliant way to foster relationships with your new patients. At first, it might seem appealing to be on all platforms, but it’s more effective to dominate wherever your target audience is at.
For instance, a younger crowd flocks to Tiktok for short-form videos, while mid-aged females love Pinterest for inspirational blog posts. Given that your website is set up, and your email marketing is on point, social media is only an added bonus to provide new leads with content they’ll love.
Whether you’re a medical aesthetic practice or reflexology business, there’s a social media platform for you! So, once you’ve decided on which one aligns with your goals, optimize your profile.
For example, on Instagram include who you are, what you do, and who you serve concisely. It also doesn’t hurt to add a splash of ‘social proof’ (as in how many happy customers you’ve serviced). And, for the most critical part... your link. Make sure it’s up-to-date and leads to your latest offer.
Stay up-to-date on the latest trends and relevant news so you can easily find new ways to connect with your target audience.
Like search engine optimization, social media marketing is a long-game strategy that will take some consistent time and effort to see lasting results.
Online directories are a fantastic way to quickly increase your online reputation (for the better). Not only do they help potential patients find you easily, but they also provide quality link clicks which helps boost your search engine optimization.
It is no secret that digital marketing dominates today’s world, but there is magic in the traditional way of marketing too. Traditional marketing like partnerships, networking, direct mail, or local events is a great way to add a personalized element to your medspa business.
Signing up for speaking positions or functions in your area is a great way to reach a lot of local people at once and make a lasting impression.
It all boils down to one thing: find where your audience is plus what works for your specific practice and you’ll continue to grow indefinitely.
DearDoc’s core mission is to help medspa businesses like you to innovate your technology, lighten your load, and seamlessly attract more patients through AI Smartchat features and web development. We know it could be overwhelming to do it all yourself, so get it touch with a Deardoc expert today: